Branding, content, and visual systems
that make your brand feel clear and intentional.
From social media posts and reels to brand kits, product creatives, and web assets, I build visuals that make brands look intentional, aligned, and ready to grow.
Portfolio
What this portfolio includes
Personal Brand & Creator Content
A personal brand project for Mareana, a hair accessories brand. Built the visual identity from scratch: product visuals, social posts, and launch graphics designed to establish a clear, recognizable look.
- ✓ Visual identity from scratch
- ✓ Product photography direction
- ✓ Social post templates
- ✓ Launch graphic set
Product Branding & E-Commerce Creatives
Brand visuals for Perfume Dessert London, a locally made fragrance line. Created a refined, giftable feel across social graphics, listing-ready assets, and product mockups designed to look cohesive everywhere the brand appears.
- ✓ Social media graphics
- ✓ Product listing assets
- ✓ Brand-consistent mockups
- ✓ Promotional creatives
Client Content Systems
Branded content systems for service-based clients (The A.M., Permission Marketing, and a Singapore law firm). Carousels, reels, and recurring social posts built for brand alignment.
- ✓ Branded carousel templates
- ✓ Reel covers & short-form video
- ✓ Recurring content frameworks
- ✓ Multi-platform asset sets
Motion, Video & Web Assets
Reels, motion graphics, intro/outro sequences, and landing page designs. The supporting pieces that connect a brand's presence across every platform it touches.
- ✓ Short-form video editing
- ✓ Motion graphics & animation
- ✓ Intro/outro sequences
- ✓ Landing page & web design
Selected work
Selected work across different brand types
Mareana
A personal brand project built during my early stage as a designer, created to prove I could build a visual identity, produce content consistently, and turn ideas into a cohesive brand presence. Mareana became my practice ground for product branding, content design, and visual consistency.
Perfume Dessert London
A local product brand where I created visually styled assets designed to make the products feel elevated, cohesive, and more marketable. Social graphics, listing-ready assets, and promotional mockups that made the product look as premium as it is.
The A.M. (TAM)
A US-based client project focused on branded content and social visuals that create a stronger, more recognizable online presence. Graphic templates, content layouts, and visual guidelines designed to keep the brand looking sharp across every touchpoint.
Permission Marketing
Content and design support for a US-based marketing brand, focused on visuals that simplify messaging and strengthen presence. Strategic content layout for marketing-focused materials, turning complex ideas into clean, scannable formats.
Law Firm: Social & Reels
Social media posts and reels for a Singapore-based law firm, designed to make legal content more accessible and platform-ready without losing credibility. Translating formal industry messaging into scroll-friendly graphics and short-form video that still feels authoritative.
Rights
Process
How I work
Understand
Learn the brand's goals, audience, and how it should feel across platforms.
Direction
Set the color palette, typography, and visual style that ties everything together.
Create
Design the posts, reels, mockups, and assets the brand actually needs.
Refine
Test, adjust, and polish so every piece looks right on every platform.
Looking for visuals that feel
more polished, aligned, and on-brand?
Whether you need social media content, branded assets, reels, or a clearer visual direction, I can help build a system that fits your brand.