MODULE 012024
Foundations of Digital Marketing and E-commerce
Grade Achieved: 96.50%
Core digital marketing concepts - the marketing funnel, customer journey, digital channels, and how e-commerce fits into modern business strategy.
GOOGLE • 2024
7-course professional program covering digital marketing foundations, SEO, email marketing, analytics, and e-commerce - issued by Google via Coursera.
Grade Achieved: 96.50%
Core digital marketing concepts - the marketing funnel, customer journey, digital channels, and how e-commerce fits into modern business strategy.
Grade Achieved: 88.75%
SEO fundamentals, SEM, and content strategy - building brand awareness and attracting target audiences through search and social channels.
Grade Achieved: 98%
Social media marketing strategy - building community, running paid campaigns, measuring engagement, and converting followers into customers.
Grade Achieved: 88%
Email campaign design, audience segmentation, A/B testing, deliverability best practices, and performance measurement via open and click-through rates.
Grade Achieved: 95%
Data-driven decision making - Google Analytics, KPIs, attribution models, campaign reporting, and using metrics to optimise marketing performance.
Grade Achieved: 96.87%
Setting up and managing e-commerce operations - store setup, product listings, checkout optimisation, and conversion rate improvement strategies.
Grade Achieved: 90.83%
Customer retention strategies - loyalty programmes, post-purchase experience design, customer satisfaction measurement, and building long-term brand relationships.